> SYSTEM // ABOUT

About WhoIsBiz

AI has made it trivially easy for anyone to spin up a polished-looking website with nothing real behind it. Vetting a business across Google, Yelp, Reddit, WHOIS, and BBB takes time most people don't have. WhoIsBiz does it in seconds.

> How the score works

Each report pulls signals from multiple independent sources and blends them into a single 0–100 trust score:

• Reputation — Google & Yelp ratings, weighted by review count.
• Community sentiment — Reddit mentions and tone.
• Longevity — Domain registration age and business registration date.
• Accountability — BBB accreditation and complaint history.
• Transparency — Whether ownership, address, and contact info are public.

> Score bands

• Strong Signals (70–100) — Strong evidence of a real, established business.
• Needs Review (40–69) — Mixed signals. Verify before paying.
• Proceed with Caution (0–39) — Weak or contradictory footprint. Proceed carefully.

Reports are informational and should not be the sole basis for financial or legal decisions.